Paul Hitchens, author of “Create the Perfect Brand”, recently said in an interview, “If a potential audience knows nothing about a company then appearances will be all they have to judge the organization by.”

Create a Winning Appearance
For small businesses in particular that statement has some massive implications. It means that you can be the best electrician, café or consultant there is but if you don’t look the part then you may not win the business or attract people back.
Looking as clean and tidy as circumstances allow is the baseline for a winning appearance. In addition you can give clients an impression of team work and a shared identity by having:
- the same type of clothing
- a shared style across different clothes
- the same colour apparel
Of course the best way of creating a strong image is to ensure that the company logo is prominently displayed. You might even consider adding promotional messages to provide customers with extra information about what you do.

Everybody’s Involved
What’s interesting is that in our experience the need to maintain the best appearance is not confined to the most obviously customer-facing staff. If you have an office or a factory then you probably get visits from all sorts of people: suppliers, service providers, local authorities, students or investors. They will all draw their own conclusions from what they see and tell other people about their experience.
Customise Your Look
Acorn Printing has a track record of helping businesses ensure that their customers, prospects and influencers judge their appearance very positively indeed.
We have a stock of dedicated work wear and Hi-Viz clothing including:
jackets, trousers, warehouse coats and overalls in a range of styles and colours. These are hardwearing items that can be customised with your logos and messages with a variety of embroidery and printing options.
To make sure that everybody in your organisation presents the right look we also stock business shirts, polo shirts, jackets and coats that can also be printed and embroidered.
Oh and MD doesn’t need to miss out on the action because we also supply some nifty golf shirts! With Acorn Printing there are simply no excuses for not having a single, powerful company style and presence.
Contact Us
Check out our website, call our hotline freephone 0800 0190 552 or email sales@acorn-printing.co.uk for a free quote today.
Acorn Printing – Now offering a superb range of pavement signs for on-street promotion